I like the idea of a 24 hour lipstick. Of course I do not NEED a 24 hour lipstick and if you’ve been reading this blog for a minute, you will have noticed that I am usually satisfied with 6 hour wear: be it for foundation, lipstick or blush. I also actually enjoy reapplying a tad of gloss of lip balm every 2 to 3 hours or so just because my lips tend to be dry and I am used to it. I was therefore quite curious to try Maybelline’s Superstay 24 2-step Color.
I had tried a long time ago (before starting this blog) the CoverGirl Outlast All Day Two Step Lipcolor but never repurchased it, but then again I was not as open to lipcolor as I am today.
Attempting to create a 24 hour lipstick is no joke. Maybelline reportedly got 10 patents and spent five years in the development of this formula.
Here’s how it works. The Maybelline Superstay 24 is a dual ended product: 1 side has the lipstain, the other has a clear balm. You apply a thin layer of color to clean, bare lips; let it dry for 2 minutes. The stain is very pigmented so, be careful. It is also quite liquid and runny so make sure you use just a bit. Swipe it on the bottom lip then spread it on to the top lip. After a couple of minutes, apply the clear lipbalm. The clear lipbalm adds moisture and shine for a very pretty shiny finish.
I had no problem at all with the application process and was quite impressed by how pigmented this formula was.
Here are the colors I tried
- Constantly Cabernet: a dark blue-toned plum
- Eternal Sunset: a peachy pink with a bit of shimmer
- Keep Up The Flame: a brick toned bright red
I liked the way the formulas felt on my lips. I did not find it to be drying at all, and the balm helped add some moisture when my lips felt a bit dry or naked. I also liked that it did not transfer at all and that’s always an interesting perk if you like to kiss someone goodbye or hello in the morning (husband, boyfriend, parent, friend, anyone…).
As far as staying power goes, well… I removed it around ten at night. I tried with soap and water but quite a bit was left behind. Makeup remover did not do it either. I had to scrub my lips with the makeup remover then add an oil then scrub again. So I would say that it can stay on for 24 hours; I have no trouble believing that. But in one instance I did have issues with lost patches. See the picture below. I was wearing Constant Cabernet and after lunch I lost some patches in the middle which is understandable because that’s the area where the texture of my lips changes. The reality is that, maybe, I should not be wearing lipstick so far into my lip. The problem is that if I don’t do that, it ends up looking quite weird because my bottom lip is a tad “droopy”?!?!? (I’m really trying to explain myself here and I hope you understand what I mean) and I end up having a bright pink demarcation. But then again, I do the same thing with other lip colors and what happens is that the center of my lip will fade and I will still have a bit of pink lip showing but it won’t look as “shocking” as the lost patches you see in this picture. Especially because they’re emphasized by the darkness of the actual lipstick.
Will I purchase it again? Yes, but in none of these three colors. The Constant Cabernet is a tad too dark for me, the Keep Up The Flame is a too bright and Eternal Sunset too pink for my personal taste and since you cannot really mix them with other colors I cannot really imagine myself wearing any of these colors that often. But I do like the formula and I will look for a color that is closer to my natural lip color and give it a whirl. There are 30 shades, so I’m sure you’ll find a color that works for you. Have you tried it? Let me know what you thought!