Well this move by mark is pretty gutsy. Creating what looks, sounds, and talks like a BB cream but not calling it a BB cream. After all, why fall for the hype? I like how the folks over at mark. are being adventurous and rebellious and not falling for the usual marketing tricks. Is it a good idea? I don’t know. But I do commend them for taking a risk. Because, the Got the Goods Multi-Benefit Foundation Lotion SPF 15, does everything BB creams have been claiming to do ever since they first hit the shelves of our North American stores.
Here’s what mark. says about their GTG foundation[box]”A foundation that’s good for your skin in more ways than one! This liquid formula contains orange and lemon extracts, super fruits rich in vitamin C and sources of alpha hydroxy acid, a natural exfoliator, as well as willow bark, a super food known to make skin look firmer and tighter and to improve skin’s tone and elasticity. Ultimately, it gives your skin a radiant glow and a dewy finish! 1.7 fl. oz. • Lightweight, oil-free, buildable coverage • Formulated with super fruits and super foods • Delivers SPF 15 broad spectrum UVA/UVB protection • Immediately boosts skin’s moisture by 57%”[/box]
And of course
– covers your imperfections with medium buildable coverage
It comes in a very pretty packaging in the usual brown and pink of mark. and has a pump dispenser. The foundation itself is quite creamy, it feels very good on the skin and has a natural dewy finish. It is not heavy and the coverage is quite good. I work one coat in, let it set for a little bit then go over the places that need more coverage with a stippling brush a few minutes later. I usually like a full coverage product from the very first coat but I was satisfied with the result I was able to achieve with this product especially because I could skip the moisturizer and SPF steps and concentrate a few more seconds on achieving the perfect foundation application.
Overall, I like this product but I do have two issues with it.
The first one is that I have very oily skin and on me, it does not stay on very long. I am used to wearing Revlon Colorstay which is one of the best foundations if you have oily skin and are looking for long-lasting makeup. So moving on from Revlon Colorstay to Got the Goods, I didn’t feel like it was measuring up. The first days of testing, I wore it and set it only with a translucent powder. When I set it with a heavier powder like Studio Fix Powder Foundation it did better and stayed longer. But it does need a couple of touch ups during the day if you have oily skin. I’m pretty sure it would do better on dry and normal skin. On to the second issue: This foundation comes in 14 shades: 4 light shades, 6 in the medium range and 4 in the dark range. I received Dark #11, Dark #12, Deep #13, Deep #14 and swatched them for you here. Unfortunately, the pictures with my iPhone do not represent the color as well as I’d like to. From what I see, from one shade on to the other, there seem to be changes in undertones and color. I use the 11 shade which is way too light and mix it with a darker shade. The shades 12 and 14 are too dark and have way to much yellow in them and the 13 is way too red. I feel like the shades are not well calibrated and that it would be difficult for any dark skinned woman to find the right color. But if you’re willing to mix, then you can make it work. I can live with the idea of having to mix my foundations for them to work so I will keep using Got The Goods and the price (18$) is a good value for what you get. But seeing that mark. is a brand that you cannot find in stores but only online or through a representative, I suggest you find the closest rep in order to try a shade before buying it. You might not be able to simply eyeball it from a distance.
Let me know if you try it and how you like it!