By now you have noticed that I like lip glosses. I recently bought quite a lot of elf products and tried, for the first time their glosses and lip balms. I have tried a few elf products before, loved some, didn’t care for others. This is the first of a few reviews of elf products that I hope will be helpful to you.
The first products of the haul are Studio Glossy Glosses. I was pretty amazed by how pigmented these glosses are. Thick consistency, shine and a tiny bit of shimmer in the Funky Fuchsia (bottom of the picture) shade. Whereas the Merry Berry (top) shade contains no glitter or shimmer at all but is extremely shiny and the pigmentation is absolutely impressive.
I have worn these lip glosses alone or on top of a pink or red lipstick for added sheen. The packaging is simple and nice although there was a mistake on mine. As you can see on the picture, one of them has a “Glitter gloss” mention but it is a color from the “Glossy Gloss” line and has not glitter in it whatsoever (just a bit of shimmer).
The applicator is a brush, the shine and thickness of the formula make the application really easy and even. The wear is also pretty good as I have a full 3 to 4 hours of wear. The formula is not drying and does leave my lips feeling okay although I wouldn’t say that it is all that moisturizing.
Available in 8 shades the Glosses have a nice and mild vanilla-ish scent. Nothing overwhelming.
Other than that, for 3$ I cannot see how anyone could go wrong with these glosses. At this point my only question about e.l.f. is “How do they do it?”. Why are they selling for 3$ what other brands will sell you for 9$, 10$ or even sometimes 20$ I have no idea. So…I googled it. I could not find any better answers than the one I got on the FAQ section of their UK site.
We are often asked how we are able to provide our customers with such wonderful products, most for as little as £1.50. Well, to start we only use the internet for branding rather than much higher-priced advertising media. We are able to source the best ingredients at very competitive prices and prioritise products over packaging meaning that our customers are paying mainly for the product itself rather than expensive packaging. As we are an online retailer we are also able to cut out the middle man and bring the best quality and best value products directly to your door.
Saving on advertising makes sense and as with any other brands there are hits (like the Studio Line Brushes) and misses (like the e.l.f. Essential Total Face Brush which is harsh and hard and a total mess in my opinion) but for 1$ (the price of the Total Face Brush) it’s not a big loss.
Again, these brushes are a total hit for me, and I’ll definitely be picking up more colors in the future :)