I have always been lucky enough to have a Pharmaprix in my neighbourhood and always loved walking through the beauty aisles checking out the new products and collecting my Optimum Points. I remember once, walking in the aisles of a Pharmaprix and sending picture after picture of the new products to my bestie and her replying “You really should start a beauty blog!” …and the rest is history as they say!
So when I was invited to the opening of a brand new Pharmaprix Enhanced beautyBOUTIQUE (or galerieBEAUTÉ) in Montreal, the one and only in Quebec, I was very excited to go and discover the new space.
Read below some facts about this new store:
During the unveiling of the new store I had the opportunity to check out the Paul & Joe Beauté Limited Edition Collection Sparkle Papillons De Printemps.
In case you did not know about this brand, Paul & Joe is originally a clothing line created by parisian designer Sophie Albou. Paul & Joe Beauté was launched in 2002 and recently arrived in Quebec. See below some pictures of the Limited Edition Collection Sparkle Papillons De Printemps as well as the Paul & Joe space at the galerieBeauté
Some things to know about ShoppersDrugmart:
- They recently launched their beauty e-store here. I have not tried it yet but I heard good things about it. They apparently have an issue with the ability to redeem your Optimum points online but they are aware of the issue and are working on it!
- I am in no way affiliated to ShoppersDrugmart so I am being perfectly honest when I tell you that their app is the bomb. If you do often shop at Shoppers and have an Optimum card I recommend you get their app. It allows you to advantage of coupons without having to go through the hassle of couponing. the Optimum offers allow me to get points faster and save a lot. And as we all know: more savings = more money to buy makeup = yasssss! Get the app here