Avon is one of the most innovative cosmetics companies out there. They have the best nail polishes out there (and for a great price) and they keep coming up with interesting innovations, such as the Always On Point Eye Liners. Like most companies, they have hits and misses, but I honestly think their products would be among drugstore favorites…if they were in drugstores. Unfortunately their website is still not as user friendly as it should, and I feel like most beauty addicts still are a little reluctant at the idea of contacting a rep to try or buy their products. Long story short, I think Avon (and Mark, their sister line targeting a younger, hipper audience) are underrated…really underrated!

But hopefully, some of my reviews will entice you to take a look at what they have. We all love and need variety, and their products are often so cheap…we all need the savings too!

Rest assured, this is not a sponsored post and you know I have given some Avon products a hard time, but I really feel that it’s a brand that (when it comes to their cosmetics at least) deserves more recognition.

Now let me move on to the review!!

As I said, with Avon there are hits and misses…This one is a major hit.

The Always On Point Eye Liners are pencil eyeliners with a patent-pending cap with built-in sharpener.

How they work

When I first got the liners I loved the colors, their smoothness, how easily they glide on the skin and, of course, their pigmentation. I used the black eyeliner for a few days then I obviously needed to push out some more product as the tip was worn out. And ladies, for the life of me I could not figure out how to get more product out. While I understood that the cap would sharpen the tip of the pencil when I twisted it on, I couldn’t push out more product as the bottom of the pen (which is colored, as you see on the top picture, to indicate the color of the eyeliner) did not turn when twisted. The PR team at Avon, who sent me the eyeliners for consideration,  explained to me how these eyeliners work: when you need a longer tip you just need to screw the lid on,  unscrew it, screw it back on again, and when you open it you have a long sharp tip ready to draw a beautiful cat eye.

Pretty cool…when you figure it out. So I definitely hope that these come with instructions when they hit the market.

Review & Swatches

These eyeliners are very pigmented, glide on easily and stay on for a full day with no smudging. I can attest to 12 hour wear on both my eyelid and waterline. I received four shades, you can see swatches here.  It actually comes in 6 shades:

• Black,
• Black Brown,
• Brown,
• Lavender Grey,
• Midnight Navy,
• Deep Plum

I usually am a fan of black liner, and black only; but I have tried deep plum and midnight navy and both were dark and pigmented enough to show on my skin tone. Lavender grey was perfect for a softer water line or to be used as a highlight on the lower lashline or inner corner of the eye. These eyeliner cost 9.95$, they are not the most affordable Avon product but are definitely worth the price. I cannot say yet how long these last as I have only been using them for a week but you have 0.31 grams of product compared to 0.28g for a comparable Maybelline Eye Studio Master Drama Eyeliner which retails for 10.09 CAD… so I’m guessing it’s still a bargain. Have you ever tried Avon products? Let me know what are your thoughts on them!