Before attending the Estée Lauder Fall Preview Event a few of weeks ago, I had never heard of Aerin. This brand had totally flown under my radar and, as I always am, I was excited to find out more about it.
But before telling you”what” is Aerin, I’ll start by telling you “who” is Aerin. Aerin Lauder is the granddaughter of Estée Lauder. She grew up around a beauty mogul and made some pretty powerful friends along the way. For her own brand Aerin, she got the help of Anna Wintour and former NBCUniversal boss Jeff Zucker…talk about powerful mentors!
How would I define Aerin? I would say that it is a semi-high-end lifestyle brand offering makeup, decor and accessories for the woman from her late twenties to her late fourties. With Aerin, it’s all about simplicity, class, quality.
Here is the first product I have tried from Aerin, the Lip Gloss in Evening Light and I.AM.IN.LOVE.
The color happens to be the perfect nudish/brown for me. You know when you find something you didn’t know you needed? Well that’s exactly what this lipgloss is to me right now. I used to apply peach, nude, pink glosses daily (and I still like them) but since I got this shade I just can’t get enough of it. It makes my daily face look polished, soft and classy.
The color is a semi-sheer dark brown with hint of mauve. It just works really well with my pigmented lips and I love it. It offers high shine with just one swipe and offers around 2 hours of staying power if you don’t eat or drink.
You can see me cheesing extra hard on the selfie below to get an idea of how it looks on me. I might get the hang on this “selfie thing” one day but as you can tell I still suck at it. My apologies.
This lip gloss is part of the New York City Color Fall 2013 collection and it retails for 34.00$. It is a bit more than I am usually willing to spend on a lipgloss but I am yet to find a dupe for this color.
In Canada it is only available via the website (click here). I am definitely looking forward to trying other products from the line!